If you want to boost your local visibility and attract more clients, your Google My Business (GMB) listing is an essential tool. Yet, many businesses still make mistakes that hurt their online presence—often without even realizing it!
The good news? These issues are easy to fix, and with a few adjustments, you can make your listing work harder for you. Here’s a look at the most common mistakes… and, most importantly, how to avoid them.
1. Not Claiming or Verifying Your Google My Business Listing
It may seem obvious, but many businesses haven’t taken the time to claim their listing. The result? Incomplete or incorrect information, and a listing that doesn’t inspire trust.
What to do:
Head over to Google My Business and claim your listing if you haven’t already. It’s free and gives you full control over your business information.
2. Outdated or Incomplete Information
Has your address changed? Are your business hours incorrect? These little details can have big consequences—a client who shows up only to find you closed is unlikely to try again.
What to do: Make it a habit to regularly check and update your listing. Keep your hours, phone number, and key details current—especially during holidays or special events.
Pro tip : With Viva Kosmo, you can easily manage all your business information from one platform.
3. No Photos or Poor-Quality Photos
Did you know listings with photos get up to 42% more requests for directions on Google Maps? Photos create a powerful first impression of your business.
What to do: Add high-quality photos of your location, products, and even your team. Keep them updated regularly to show fresh and attractive content.
4. Ignoring Customer Reviews (or Not Responding to Them)
Customer reviews have a huge impact on purchasing decisions. But it’s not enough to collect reviews—you also need to respond to them, even (and especially) when they’re negative.
What to do: Take the time to thank customers for positive reviews and respond professionally and kindly to negative ones. This shows you care about your clients and take feedback seriously.
Good news : With Viva Kosmo, you can centralize the management of your reviews from Google and Facebook… and respond faster and more easily! :))
5. Not Using Google Posts
Many businesses overlook this simple but effective feature to share promotions, events, or updates.
What to do: Regularly publish updates, special offers, or even blog content directly on your listing. It shows your business is active and engaged—and Google loves that!
6. Ignoring the Analytics
Your GMB listing provides valuable data: how many people view your listing, how many click to call you, or request directions…
What to do: Take time to review these stats and better understand what attracts your customers. Then adjust your strategy accordingly.
With just a few simple updates, your Google My Business listing can become a powerful driver of visibility and growth for your business.
Need a hand managing all of this more easily? With Viva Kosmo, you can centralize your information, reviews, and updates in one easy-to-use platform—saving time and staying ahead! Contact us for a free demo. We’ll show you how to simplify your management and boost your local visibility.
